Why is ginseng so effective in skincare?
In some form or another, you may already have come across one of the miracle plants of Far Eastern cultures, ginseng, whose root has been used for centuries.
South Korea's leading luxury facial care brand Sulwhasoo is
a pioneer in the use of ginseng in cosmetics, having started research with
ginseng as early as 1954. Finally, in 1966, the first ginseng-based cosmetic
product, ABC Ginseng Cream, was launched and in 1973, ginseng products began
their conquest of overseas markets. The next milestone in the brand's history
came in 1997 with the launch of the best-selling First Care Activating Serum.
For those looking for a more budget-friendly solution, the Korean cosmetics industry has also thought of it, with the Beauty of Joseon brand, for example, having several products containing ginseng. The brand combines ingredients from traditional Korean medicine (Hanbang) with modern active ingredients, resulting in hit products such as Ginseng Cleansing Oil and Revive Serum.
The I'm from brand also has ginseng products. You can also
find a nourishing face serum, a face mask or an anti-puffiness eye cream.
The possibilities here (as we've come to expect from Korean
cosmetics) are endless. There are plenty of great products on the market just
waiting to be discovered.
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